After becoming an accredited sommelier in 2008, Finkus quickly made a name for himself in the international wine world with his fresh video style which spawned his wine video blog WINE ON THE ROCKS TV and in 2013, he opened WINE ON THE ROCKS HQ in downtown Munich and o ers exclusive wine events.

In June of 2012, Finkus launched his own line of wines which he personally blends and produces in co-op with internationally renown wineries – The Wine On The Rocks FINKUS COLLECTION

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Collaboration in the collection: Finkus Collection